Thank you for your interest in joining our select group of panel members. Conversational.ly is a global market and consumer research firm. Our insights are based on representative samples of the population and help our clients (e.g., manufacturers, retailers, non-profits and governments) learn about consumer behavior, technology adoption and buying preferences. Your participation in our panel helps us create our consumer insight solutions.
We take your privacy very seriously. We have created this Notice to help answer questions you may have about how we protect and use your personal identifying information.
Please be sure each member of your household reads this Notice carefully.
A. OUR PRIVACY COMMITMENT
We protect the identities of our participants. We will NOT use your personal identifying information (or those of members of your
household) to advertise, promote, or sell goods or services directly to you or members of your household; and we do not allow our clients to market directly to you.
B. What Information We Collect
you give us. During the recruitment process, the panel registration
process, or as part of a research study or survey, you provide us
with information. This may include:
identifying information, which means information by itself - like
your first and last name, home postal address or personal email
address - or in combination with other information, that could
identify a specific individual.
information such as gender, marital status, occupation and other
in connection with your participation in surveys and/or studies.
These surveys request additional information such as your behaviors
and preferences and help us better understand consumer behavior,
use, and trends. "Behavior data" is when, why or how you
do things such as how frequently you use your smart speaker, watch
YouTube, or surf the Internet. "Preference data" means
the choices you make such as which videos to listen to or watch or
websites you visit.
content or material you choose to submit, upload or transmit,
including without limitation, photos, videos, images, or the
likeness of the individual submitting the content in connection
with your participation in market research activities.
addition to the above mentioned information, through certain
surveys or studies, you may be asked to voluntarily provide or
disclose Sensitive Information. "Sensitive information"
means personal identifying information that discloses or reveals
health or medical conditions, biometric or genetic data, sexual
orientation or sexual life, political opinions/views, race/ethnic
origin, religious and philosophical beliefs and trade-union
your use of our software or hardware, we will also receive data you
provide or enable through the application, such as when you
voluntarily provide us with access to the location of your device,
enable push notifications, and activate hardware functions like
your camera or microphone to upload photos, recordings and videos.
Information from your use of our software. Depending on your level of
participation, our software comprehensively tracks activity on
panelists' computers and/or devices, whether offline or online,
including, but not limited to:
Information Collected & Examples
Protocol (IP) address: host name and host address, local host
address and state
Traffic: connection details, access point, bandwidth
state: connection requests, time of request, process that
initiated or terminated the request
details: make, model, CPU metrics, hardware specifics,
from connected devices (e.g., smart speakers, watches, appliances,
such as name(s), device model, and device software version.
identifiers: IMEI/IMSI, MAC address
details: Operating system, applications
including Wi-Fi and Bluetooth settings, airplane mode
of the lock screen but not the private key
version, updates, status, usage, foreground/background, URLs
information and history (including audio, text transcripts,
searches) from connected accounts (e.g. Amazon Alexa, Google
player: track, artist and duration
Traffic: URLs, address, usage, traffic, search strings,
response/loading time, cookies
state, when connected: latitude, longitude, and altitude
all observations are collected with a time stamp
software may store a Conversational.ly Unique ID on the device
actions: Mouse click, touch pad, keyboard activity (tracks it was
used but not what keys were used)
information collected from your third-party accounts that control
and/or connect to your smart speakers and other voice enabled
devices, such as an Amazon Echo or Google Home (each, a “Connected
Account” and such devices or interfaces, a “Connected Device”).
When you register, we connect to the Connected Account you have
authorized us to connect to via a Plug-In, and download all of the
user history information (past and current) in your Connected
Account. This information includes your audio recordings and text
transcripts of the commands, searches, questions and other voice
enabled features and functions invoked or attempted by you, as well
as metadata related to the action(s) taken by the Connected Device
in response thereto, if any. We collect user information created by
the Connected Device(s) and stored in your Connected Accounts
(“Device History”) on a continuous basis.
may also be invited to participate in certain research studies or
surveys that ask you to download software, and/or interact with
other companies, websites or applications. In the event that
additional information is collected, it will be disclosed to you
prior to, or at the time of, initial collection. You may also be
asked to accept other terms in connection with your participation.
from your use of our Site. When you use our Site, we may collect
information about your device application software, system and
network. This includes information such as your Internet Protocol
(IP) address, the type of browser you are using, the date and time
of your visit, the web page you have visited immediately prior to
visiting this Site, device identifier, device model, operating
system, and language set. For information about cookies, pixel tags,
web beacons, clear GIFs or other digital technologies that may be
used in connection with your participation, please see section G
on Cookies and Other Digital Technologies.
we get from other sources. After you join a panel, we may receive
additional information about you from other sources, including other
Conversational.ly measurement products. This may include information
such as what you watch or buy, and your exposure to advertising. We
obtain this information from many sources, including outside
sources. These include, for example:
manufacturers and sellers of the products you purchase or use,
programs (like those that offer rewards and points),
that collect online data,
that combine purchase information, and
entities that have a legal right to provide such information to us.
We may combine the above information with these additional sources. We will use it only
for the purposes described in this Notice. By participating in our
research, you agree that we may obtain this information about you and
combine it in this way. If there is information you don’t want to
share, please don’t share it. It may affect your ability to
participate in a panel, but there may be other opportunities to
participate that require different information.
C. How We Use the Information You Provide Us
you provide during the recruitment process is used to determine
eligibility for participation in one of our panels. After you join a
panel, we use the information we collect to create a variety of
research insights for our clients. We use tools and methods to make
sure that there is no reasonable possibility of identifying an
individual participant in the reports that we create for our
clients. For example, we combine the responses we collect from you
with the responses of others to produce "aggregated"
reports. We also create scientific reports based upon modeled
information. "Modeled information" is data we have
developed based upon demographic and behavioral characteristics
(like your gender, age, and purchasing habits to predict what people
with similar or matching characteristics would buy. For instance,
this allows advertisers to identify the likely audience for a
Our research insights help our clients make choices about where and how
they advertise, including on print, broadcast television, radio,
online, mobile and voice. Among other things, our solutions have
Understand which Alexa skills appeal to female viewers
the makeup of the audience that was shown an advertisement while
surfing the Internet or interacting with social media
the types of electronic products consumers in different demographic
groups would be likely to buy
the audience that would be more likely to respond to a particular
advertisement online, on a smartphone, or tablet
residents in a particular neighborhood would be likely to shop at a
specialty store if it was nearby
the media and purchasing habits of different types of potential
may use the information you give us to contact you. When we contact
you - by phone, email, SMS, or postal mail depending on what
information you provide to us - we will usually do so for one of the
respond to your inquiries;
validate answers you gave;
update our records to ensure your information is correct;
ensure that the software is working properly;
send you information regarding your participation such as how to
and deliver sweepstakes and contest entries and rewards;
with you about new sweepstakes, contests, promotions, rewards,
upcoming events, and other news about products and services offered
by us and our selected partners;
provide notice regarding changes to our terms, conditions, and
ensure compliance with terms of active panel membership; or
offer you expanded research opportunities through panels and
By participating in our research, you agree to be contacted as described
above, and also agree to receive push notifications through our
may also use the information for business purposes, such as data
analysis, audits, developing new products, enhancing our Site or
software, improving our services, identifying usage trends and
determining the effectiveness of our communications.
we combine non-personal information with personal identifying
information, the combined information will be treated by us as
personal identifying information as long as it is combined.
D. When We Share Your Information
We may share your personal identifying information:
With other members of the Coversational.ly family of companies for the
purposes described in this Notice.
third parties who provide services for us such as website
application hosting; data analysis; infrastructure provision; IT
services; email delivery service; auditing services; and reward,
incentive, sweepstakes, and other similar services.
other companies for the purposes of data processing or market
research product development purposes. These companies are
contractually required to keep this information confidential and
secure and are not permitted to use this information for any other
purpose except to carry out the services that they are performing
other companies, including clients, in accordance with market
research guidelines. If any such company receives your personal
identifying information (whether provided by us to such company or
collected by such company directly from you), such company will be
bound to keep the information confidential and secure and use it
only for research or statistical purposes.
identify you to anyone to whom you send messages through the Site.
other ways for which we provide specific notice prior to, or at the
time of, initial collection.
a third party in the event of any reorganization, merger, sale,
joint venture, assignment, transfer or other disposition of all or
any portion of our business, assets or stock (including in
connection with any bankruptcy or similar proceedings).
we believe to be necessary or appropriate: (a) under applicable law;
(b) to comply with legal process; (c) to respond to requests from
public and government authorities including public and government
authorities outside your country of residence; (d) to enforce our
terms and conditions; (e) to protect our operations or those of any
of our affiliates; (f) to protect our rights, privacy, safety or
property, and/or that of our affiliates, you or others; or (g) to
allow us to pursue available remedies or limit the damages that we
E. Your Choices and Access
Participation is always voluntary. You can access, edit or correct the information in your profile on the panel member website at any time.
You may also contact us if at any time you would like to correct or update the information we
hold about you, or if you wish to withdraw your consent and stop your participation.
F. About Children
our research, we collect information about every member of your
household and this includes any children in your household. If we
collect information about children, we take special care. When we
collect information online (e.g., information associated with
streaming videos) directly from very young children (under age 13),
special regulations apply. (The Children's Online Privacy Protection
Act ("COPPA") requires that we provide you with this notice
and get the verifiable, informed consent of the parent or guardian
and we comply with this law. The parent or guardian may cancel this
consent at any time. You may also contact us through our website at
any time if you would like to learn about any information we may have
about your children.)
described in this Notice, our software collects information about
streaming audio and video (computer, device, and Internet) behavior
and preferences from members of your household, including from
children who may be under age 13. These tools collect personal
identifying information from children under age 13. For example, when
children use computers, mobile devices, smart speakers or other
devices from which our technology measures media consumption, we use
persistent identifiers to collect and track certain information from
the child. We may use such means as IP addresses, MAC addresses, or
other unique device identifiers to collect and track such information
as the content, including ads and videos that the child viewed
and/or, to which the child was exposed. For more information on our
collection and use practices for all panelists, including children
under age 13, please see sections B, C, and G of this Notice.
G. Cookies and Other Internet Technologies
Use: Cookies are small files that store certain data on a device or
computer. We may use both session and persistent cookies on our
recruitment, panel member and survey respondent websites. Cookies,
pixel tags, web beacons or similar technologies may be used on some
of our website pages and HTML-formatted e-mail messages to, among
other things, manage panels and surveys and to enhance your
experience as a panelist or survey respondent. We may also use these
technologies for security purposes, to facilitate navigation, to
display information more effectively, and to better serve you with
more tailored information, as well as for site administration
purposes, e.g., to gather statistical information about the usage of
our websites in order to continually improve the design and
functionality, to understand how visitors use our websites, and to
assist us with resolving questions regarding use of the websites.
we may allow our member or survey recruitment vendors to use web
beacons and cookies on our registration pages for purposes such as
payment verification. We have no access to or control over these
members of the Conversational.ly family of companies only and does
Measurement, Ad Effectiveness, and Interest-Based Categories: After
audience measurement purposes, ad effectiveness research, and to
assist in the creation or assignment of categories for interest-based
advertising. ("Interest-based advertising" is also
sometimes called "online behavioral advertising.")
The cookies employed for audience measurement and ad effectiveness
research are used to track exposure to advertising and relate it
back to purchases. If you are an existing panelist or survey
respondent and you do not want to participate in Conversational.ly’s
online audience measurement research, please click here to opt out
The cookies utilized to create or assign categories for interest-based
advertising are used to analyze your web-surfing behavior and
classify the cookies' activities into segments. Existing panelists
or survey respondents who do not want to participate in helping to
develop interest-based advertising segments can opt out by
Please note that because these are both browser-level opt-outs, if you use
more than one browser, you will need to opt out in each. If you
delete your cookies, you will have to opt out again. To learn more
located outside the Site.
As a participant in our market research activities, you consent to the
use of the above technologies, and we request that you do not opt out
for the duration of your participation.
be aware that we do not respond to Do Not Track signals on our Site
or in connection with our market research activities.
H. Third Party Sites
This Notice does not address, and we are not responsible for, the privacy, information or other practices of any third parties, including any
third party operating any site to which this Site contains a link. The inclusion of a link on the Site does not imply endorsement of the
linked site by us or by our affiliates
I. Data Security and Transfer
We use reasonable organizational, technical and administrative measures to protect your information under our control. We may store and
process your personal identifying information in your home country and/or we may transfer and export these data outside of the European
Economic Area to any country where we have facilities or in which we engage service providers and processors, including the United States
and India. The data protection laws of other countries may differ from those in your home country. Please be aware that storage and
communication of data cannot always be 100 percent secure.
By participating in this research, you consent to transfer of your information to countries outside of your country of residence. By way
of clarification, by voluntarily disclosing sensitive information to Conversational.ly, you expressly consent to the transfer of sensitive
information by us to any country where we have facilities or in which we engage service providers and processors, including the United States and India.
J. DATA RETENTION
We will retain your personal identifying information for as long as
needed for the purposes described in this Notice and in with
accordance with law
K. Updates to this Notice
We may change this Notice. Please take a look at the "Effective
Date" at the top of this page to see when this Notice was last
revised. If we were to make a material change (the kind of change to
the way we use your data that might make you reconsider participating
in this panel) we will notify you at the most recent mailing address
or email address we have on file and we will provide you with access
at least 30 calendar days prior to its implementation, giving you
time to resign from the panel if you want. You may view the currently
effective Notice at any time by checking the Notice posted on this
Site. Your continued participation after the effective date of any
changes will constitute your acceptance of all effective changes.
L. Contacting Us
If you have any questions about this Notice, please contact us.
Please note that online communications are not always secure; so please do not include sensitive information in your inquiry to us.
This Notice replaces any other statement, whether written or oral, made to you about our practices with respect to the collection and use of personal identifying information.
THANK YOU - WE APPRECIATE AND VALUE YOUR PARTICIPATION!
Conversational.ly is an operating unit of Pulse Labs, Inc., a global information and measurement company with offices in Washington and New Jersey, USA.
For more information please visit conversational.ly